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Attention Previous Applicants – On Thursday, September 14, 2017, Rowan University transitioned to a new hiring system. Previous applicants will need to create a new applicant profile for any new applications.

Rowan University is a Carnegie-classified Doctoral University (Moderate Research Activity) with approximately 17,300 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford. The University comprises seven academic colleges and five schools—the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Colleges of Communication and Creative Arts, Education, Humanities and Social Sciences, Performing Arts, and Science and Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the School of Health Professions; and the School of Earth and Environment—with an Honors College that spans across disciplines. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes. Rowan has been recognized as one of the top 100 public universities in the nation and is ranked third among public institutions in the North by U.S. News & World Report.

Rowan University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. For the complete Rowan University non-discrimination and affirmative action policy see:


Marketing Specialist, (Professional Service Specialist, 3)-AFT

Apply now Job no: 492940
Work type: Regular full time
Location: Glassboro, New Jersey
Categories: Professional

Marketing Specialist Job Description

The Marketing Specialist position will build the profile and reputation of Rowan Innovations and the South Jersey Technology Park at Rowan University as a progressive university for cutting-edge research, faculty inventions, commercialization activities, a strong talent pipeline and a place where entrepreneurs can successfully grow their business and industry can partner with Rowan. This position reports to the Managing Director, Rowan Innovations, through the Division of University Relations.


The successful candidate will help to position Rowan Innovations as a hub for driving a technology-based entrepreneurial economy.

  • Develop and execute marketing strategies and campaigns for Rowan Innovations including websites, email marketing, social media and event programming.
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team.
  • Build and manage Rowan Innovations social media profiles and presence including Twitter, LinkedIn, Facebook and additional channels that may be deemed relevant.
  • Build and manage a content calendar for social media and create shareable content appropriate for specific networks to grow the Rowan Innovations brand and content.
  • Build a digital audience and drive consistent, relevant traffic and leads from social network presence.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used.
  • Develop presentations, marketing collateral, signage, and trade show material.
  • Track, measure, and analyze all initiatives to report on social media ROI.  Develop strategies specific to various social networks, track the right metrics, and integrate the best tools and practices on those platforms. 
  • Collaborate with university relations, research staff and marketing staff in various colleges to coordinate marketing efforts and brand awareness as well as maintain a consistent brand voice and message.
  • Research and test partnership opportunities with other organizations to expand our reach.
  • Develop content and press releases for media relations when needed.
  • Assist with event planning and potentially work after hours with travel to attend a trade show or event.
  • Perform other duties as assigned.



  • BA/BS degree and minimum two (2) years of professional work experience in marketing
  • Strong understanding of Microsoft Office programs
  • Excellent writer and communicator (in written and verbal form) and creative thinker with an ability to use both data and intuition to inform decisions.
  • Skilled in editing with the ability to adopt the style, tone, and voice of Rowan and SJTP in various types of content as well as promoting written and visual content.
  • Excellent organizational skills and project management experience to work independently and manage projects with many moving parts and vendors.
  • Working knowledge and command of best practices and trends of social media and digital marketing
  • Work effectively in a team-based environment.

Salary: $52,403

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Marketing Specialist, (Professional Service Specialist, 3)-AFT Glassboro, New Jersey

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at:

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506. The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.

All positions are contingent upon budget appropriations.