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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Market Research Analyst, PSS3

Apply now Job no: 501183
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Rowan University is seeking a Market Research Analyst to support the market research team within the Division of Marketing & Communication (MARCOM). This position will report to the Director of Market Insights to assist in providing relevant reports that drive recruitment strategy for marketing and recruitment operations. 

The Market Research Analyst will collaborate with all teams in the division to identify and prioritize key market research requests. This position requires an understanding of higher education marketing.

Key Responsibilities:

  • Work with key research partners, including Hanover, EAB, and ENCOURA/Eduventures, to ensure the institution receives valuable market insights that inform recruitment and marketing strategies

  • Leverage labor market intelligence to guide the creation and refinement of academic programs, ensuring they meet evolving industry needs and maximize student career success, and to assess market potential of existing programs 

  • Produce high quality competitive analysis reports to better assess value for all academic programs

  • At the direction of the Director of Market Insights, generate and distribute reports for marketing, admissions, and online operations, providing key insights on career outcomes, competitor offerings, tuition comparisons, and industry trends

  • Leverage survey insights to assess and forecast prospective student behavior, preferences, and enrollment probabilities, enhancing targeted recruitment and marketing strategies

  • Gather insights on emerging trends, ensuring Rowan’s academic offerings and recruitment strategies remain competitive and aligned with workforce demands

  • Maintain comprehensive documentation for all reports, dashboards, and processes

  • Other duties as assigned

Required Qualifications:

  • Bachelor’s degree required 

  • At least 3 years of higher education experience 

  • Experience with Lightcast Analyst

  • Strong organizational skills

Preferred Qualifications:

  • Master of Business Administration preferred

  • Experience with higher education research organizations (Hanover, EAB, ENCOURA)

Salary:

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is AFT: Range 21 ($63,833.24 to $73,416.00), with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors. 

For internal applicants, salary is determined per the Pay Adjustment formula (NJAC 4A:3-4.9 & 4.10). 

Benefits Summary: 

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents). 

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

Notes:

  • Candidates must be legally authorized to work in the US, Work Visa sponsorship is not available for this position. 
  • Only completed online applications submitted on or before the posted deadline can be considered.

Advertised: Eastern Standard Time
Applications close: Eastern Standard Time

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Current Opportunities

Position Location Closes
Market Research Analyst, PSS3 Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.