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Rowan University is a R2 Carnegie-classified Doctoral University (High Research Activity) with nearly 20,000 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford.  The University comprises seven academic colleges and five schools—the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Ric Edelman College of Communication and Creative Arts, the Colleges of Education, Humanities & Social Sciences, Performing Arts, and Science & Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the current School of Health Professions; and the School of Earth and Environment—with an Honors College that spans across disciplines. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes, the Ric & Jean Edelman Planetarium, Jean & Ric Edelman Fossil Park & Museum, and the Virtual Reality Center. Rowan University has been recognized as one of the top 100 public universities in the nation by U.S. News & World Report and the 4th fastest growing research university among public doctoral institutions by the Chronicle of Higher Education.

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities. To request reasonable accommodation, contact Christy Mroz, Administrative Assistant,, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at:

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506. The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.


All positions are contingent upon budget appropriations. 

Please send inquiries to


Assistant Vice President of Recruitment Marketing

Apply now Job no: 495456
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

Job Title: Assistant Vice President of Recruitment Marketing

Department: Admissions

Division: Student Affairs

Reports to: Vice President of Strategic Enrollment Management


Reporting to the Vice President of Strategic Enrollment Management & Rowan Global, the Assistant Vice President of Recruitment Marketing oversees the planning, execution, and continuous improvement of recruitment marketing, branding and strategic enrollment management process in support of university-wide enrollment goals. The Assistant Vice President works closely with the Vice President to strategize, plan and execute multi-channel marketing efforts designed to support recruitment business goals, priorities and trade-offs.

The Assistant Vice President has a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Assistant Vice President contributes in the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned. The Assistant Vice President is analytical, action-oriented, and data-savvy, and has strong knowledge in marketing analytics as well as enrollment management analytics.


Primary Responsibilities

  1. Works closely with the Vice President of Strategic Enrollment Management to develop and implement a sophisticated and sustained multi-channel marketing and communication plan aimed at a number of internal and external constituents.
  2. Supervises and oversees recruitment marketing staff at Rowan University.
  3. Meet regularly with division senior leadership as well as groups external to the division to promote knowledge sharing as well as to provide briefs on work progress.
  4. Develop a comprehensive marking plan to achieve enrollment goals for undergraduate admissions.
  5. Strong knowledge and experience in project management principles and their practical application in business practices.
  6. Experience in integrating social media and other web efforts into the broader communication plan for the University.
  7. Develop and implement a comprehensive, multi-channel marketing plan.
  8. Oversees annual communication planning, analyzes and reports on relevant data, and makes adjustments and recommendations accordingly.
  9. Continues to expand and enhance the Office’s social media reach; employs new and creative tactics for engaging with our prospective student population and their influencers.
  10. Serves as the office’s liaison to the Office of University Relations.
  11. Experience in developing content strategy, with a content team, aligned with short-term and long-term marketing targets.
  12. Experience in the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, web presence, and other marketing vehicles.
  13. Strong background in statistics, statistical modeling, and implementing statistical analysis into day-to-day business practices.
  14. Establishes, maintains, and builds upon relationships with internal (Deans, department chairs, campus partners, etc.) and external stakeholders (parents, guidance counselors, etc.) in support of our enrollment goals.
  15. Performs data-driven analyses of all aspects of recruitment and prospective student and influencer interactions, providing recommendations for improvement.
  16. Integrate new and emerging technologies into the business practices of recruitment marketing.
  17. Utilizes established and new tools for analytics and determining return on investment associated with digital and traditional marketing and communications and creates reports for further review and action.
  18. Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities.
  19. Empower employees to take responsibility for their jobs and goals. Delegate responsibility and expect accountability and regular feedback.
  20. Foster a spirit of teamwork and unity among department members that allows for disagreement over ideas, conflict and expeditious conflict resolution, and the appreciation of diversity as well as cohesiveness, support, and working effectively together to enable each employee and the department to succeed.
  21. Performs other duties as assigned.



  • At least two (2) years of direct supervisory experience with professional staff
  • At least two (2) years of direct experience developing and managing multi-channel marketing and communication plan, including, but not limited to managing a multi-subdomain web presence
  • Masters in related field (Applicants who do not possess the required education may substitute experience on a year for year basis.)
  • Ability to work in diverse settings
  • Excellent communication skills
  • Ability to think independently
  • Staff supervision and development experience
  • Data management and data analysis experience.
  • Strong collaboration skills


  • Experience in revenue focused marketing.
  • Demonstrated experience managing large scale projects.
  • Knowledge of Banner and Slate.


  • Applicant review will begin immediately. However, all completed  applications electronically submitted on or before the deadline will receive full consideration.

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Current Opportunities

Position Location Closes
Assistant Vice President of Recruitment Marketing Glassboro, New Jersey


Nondiscrimination at Rowan University: Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education or to the University’s Associate Vice President and Title IX Coordinator: Monise Princilus, Ed.S. , Associate Vice President and Title IX Coordinator, Division of Diversity, Equity and Inclusion, Office of Student Equity & Compliance, Rowan University, Savitz Hall, Suite 203, 201 Mullica Hill Rd, Glassboro, NJ 08028,, 856-256-5440 

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here.