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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Associate Director of Social Media

Apply now Job no: 501010
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

Position Overview:

The Associate Director of Social Media at Rowan University holds a pivotal role in supporting the institution's online presence and reputation. This individual is responsible for developing and executing comprehensive social media strategies that enhance the university's brand recognition, engage diverse audiences, and drive student recruitment, engagement, and retention efforts. This position requires overseeing a team of dedicated professionals and coordinating all aspects of social media management, content creation, community building, and analytics.

Key Responsibilities:

  • Develop and implement a holistic social media strategy across all relevant platforms, with a primary focus on Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube and additional channels of interest including Spotify, Pinterest, Snapchat, GIPHY, Threads, and ZeeMee, among others.
  • Lead and manage a team of social media professionals, fostering a collaborative and innovative work environment. Encourage creativity, growth, and continuous improvement among team members.
  • Oversee student and content creator programs as needed to amplify the University's social media reach and engagement.
  • Coordinate and advise on best practices with the distributed social media professionals throughout the University, including but not limited to all colleges and high reaching departments.
  • Lead the creation of engaging and culturally relevant content to strengthen the University's brand equity.
  • Supervise the social media editorial calendar, ensuring a balanced mix of proactive and real-time content.
  • Develop and oversee University-wide organic social media campaigns.
  • Work closely with the market research team to ensure ongoing social listening to monitor brand sentiment and identify conversation trends. Utilize insights to inform content creation, tone, and overall social strategy.
  • Work collaboratively and creatively across teams within the division of Marketing and Communication to optimize creativity and resources to develop the most engaging brand story possible across all social channels.
  • Reinforce social media strategy, policies, and graphic standards to expand and strengthen the university's online presence.
  • Develop workshops and share social media best practices with university communicators.
  • Audit University-branded social media accounts.
  • Working with senior marketing leadership, utilize social media analytics and reporting across all platforms to analyze social campaign and account results, assess and optimize performance, identify trends, and provide key insights and recommendations.
  • Work closely with University leadership to handle crisis communications and public relations efforts in real-time and assist in strategic planning for crisis situations.
  • Ensure the team utilizes the latest tools and technology to support social media strategy, analytics, community management, listening, and optimization.
  • Serve as a social ambassador within the University, advocating for adoption and enthusiasm for social media across all university departments.
  • Provide training and guidance to all communicators with Rowan-branded social media accounts
  • Stay updated on emerging technologies and trends in the social media industry and implement best practices creatively.
  • Align content with overarching social strategy and brand/campaign voice.

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field (Master’s a plus).
  • At least 5 years of experience in social media management, customer engagement roles, and/or communications roles.
  • 3 or more years of experience managing a team.
  • Experience in 16-24 yo consumer-facing brands.
  • Strong understanding of all social media platforms, listening tools (e.g., Sprout Social) and CRM systems.
  • Expertise in content development, storytelling, online community building, community management, analytics, and social listening.
  • Proven ability to analyze data and translate insights into strategies and goal setting.
  • Excellent communication and collaboration skills. problem-solving, and relationship-building skills.
  • Experience managing cross-functional projects and customer-focused initiatives.
  • Action-oriented, adaptable, and committed to continuous improvement.
  • Experience managing internal and external cross-functional partnerships.

Salary & Benefits:

  • In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $90,000 to $110,000. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations.

  • For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents). 

  • For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

Advertised: Eastern Daylight Time
Applications close: Eastern Standard Time

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Associate Director of Social Media Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.