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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Marketing Technology Specialist (PSS2), Marketing

Apply now Job no: 499970
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Title: Marketing Technology Specialist

Institution: Rowan University, Glassboro, NJ

Department: Marketing 

Division: Marketing & Communications

Reports to: Associate Director, Digital Marketing & Analytics

Position Summary:

The Marketing Technology Specialist contributes the implementation, management, and optimization of marketing technology platforms to support Rowan University's strategic marketing initiatives. The specialist will work closely with the digital marketing team to ensure that technology solutions, including Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, and marketing automation tools, are effectively utilized to enhance campaign performance. The Marketing Technology Specialist will also serve as the primary representative for all marketing technology solutions, ensuring seamless integration, troubleshooting technical issues, and providing data-driven insights to support strategic decision-making. Additionally, this role will lead and develop training programs to empower the team in the effective use of these tools.

Primary Responsibilities:

  • Implement and manage marketing technology solutions, such as CDPs, CRM systems, and marketing automation tools, to support digital marketing efforts.

  • Troubleshoot and resolve technical issues related to marketing tools, ensuring minimal disruption to campaign execution.

  • Collaborate with the digital marketing team to optimize the usage of marketing technology, driving improved campaign performance and efficiency.

  • Analyze data from marketing technology platforms to support strategic decision-making and enhance overall marketing strategy.

  • Stay updated on new features, advancements, and best practices in marketing technology to continuously improve the team's capabilities.

  • Lead or create training programs for marketing technology solutions, ensuring that team members are proficient and confident in using these tools.

  • Act as the primary liaison between the marketing team and technology vendors, ensuring effective communication and collaboration.

  • Monitor the effectiveness of marketing technology implementations, providing recommendations for improvements and upgrades as needed.

  • Ensure compliance with University policies and data privacy regulations in all marketing technology activities.

Qualifications:

Required:

  • Bachelor’s degree from an accredited institution in marketing, information technology, or a related field.

  • Minimum of 5-7  years of experience working with marketing technology platforms, including CDPs, CRMs, and marketing automation tools.

  • Strong technical skills and experience in troubleshooting and resolving technology-related issues.

  • Excellent analytical skills, with the ability to interpret data and provide actionable insights.

  • Proven ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

  • Strong communication and interpersonal skills, with the ability to collaborate with both technical and non-technical stakeholders.

  • Familiarity with data privacy regulations and best practices in marketing technology.

Preferred:

  • Certifications in relevant marketing technology platforms (e.g., Salesforce, HubSpot).

  • Experience with CDP platforms such as BlueConic, Twilio Segment or Optimove. 

  • Experience in leading training programs or workshops.

  • Experience using project management tools (e.g., Asana, Basecamp).

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Applications close: Eastern Daylight Time

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Marketing Technology Specialist (PSS2), Marketing Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at: https://sites.rowan.edu/publicsafety/_docs/annual_security_report.pdf

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.