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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Social Media Content Strategist (PSS3), Marketing

Apply now Job no: 500346
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Job Title: Social Media Content Strategist
Location: Rowan University, Glassboro, NJ
Position Type: Full-Time (PSS3)

Job Summary:

We are seeking a creative and passionate Social Media Content Strategist to join the Division of Communications & Marketing. Reporting to the Associate Director of Social Media, this role focuses on developing and executing innovative strategies that elevate Rowan University’s social media presence. 

Key Responsibilities:

  • Develop and implement comprehensive social media strategies tailored to Rowan University’s goals, audience demographics, and brand identity.

  • Plan and produce high-quality, engaging content across various formats, including photos, videos, graphics, and written posts, optimized for each platform such as Instagram, TikTok, Facebook, Threads, X (formerly Twitter), LinkedIn, and YouTube.

  • Support content calendars in alignment with university initiatives, incorporating key events, student stories, and academic achievements.

  • Leverage tools like CapCut, Canva, InShot, and Adobe Creative Suite to enhance content quality and storytelling.

  • Attend on-campus and off-campus events to capture live content, including photography, and videography.

  • Write concise, impactful short-form content designed to grab attention and drive engagement across social platforms.

  • Assist in the ideation, planning, and execution of creative campaigns that promote Rowan University’s programs, events, and community initiatives.

  • Coordinate with university departments and stakeholders to align campaigns with institutional priorities and messaging.

  • Monitor and evaluate emerging social media trends, platform updates, and audience preferences to identify new opportunities for engagement.

  • Regularly research competitors and peer institutions to benchmark Rowan University’s social media performance.

  • Stay ahead of social media trends, platform updates, and emerging technologies to ensure content remains relevant and engaging.

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

  • Proven experience creating and strategizing content for social media (portfolio or examples required).

  • Proficiency in mobile content creation and editing tools such as CapCut, InShot, and similar apps.

  • Collaborative mindset, with the ability to work closely with students and cross-departmental teams.

  • Strong understanding of social media platforms and their algorithms, particularly TikTok, Instagram, and YouTube.

  • Exceptional storytelling, photography, videography, and editing skills.

  • Ability to work independently and as part of a team in a fast-paced environment.

  • Strong attention to detail, creativity, and organizational skills.

  • Flexibility to work evenings or weekends for event coverage, as needed.

  • Familiarity with cameras and production equipment is a plus.

Preferred Qualifications:

  • Experience working in higher education or with Gen Z audiences.

  • Experience with Sprout Social, or similar Social Media Management platforms is a plus. 

How to Apply:
Interested candidates should submit a resume, cover letter, and portfolio of relevant work. 

Advertised: Eastern Standard Time
Applications close: Eastern Standard Time

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Social Media Content Strategist (PSS3), Marketing Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.