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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Assistant Director of Brand Strategy, Marketing

Apply now Job no: 499957
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Title: Assistant Director of Brand Strategy

Institution: Rowan University, Glassboro, NJ

Department: Marketing 

Division: Marketing & Communications

Reports to: Associate Director of Marketing Planning & Management

Position Summary:

The Assistant Director of Brand Strategy is responsible for developing and implementing comprehensive brand campaign strategies that align with Rowan University's mission, vision, and goals. This role involves collaborating with colleagues across the university to ensure consistent messaging and visual identity across all marketing channels. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to manage multiple projects simultaneously. The Assistant Director will focus on enhancing brand visibility and reputation while driving engagement with key audiences, including prospective students, parents, and other university stakeholders.

Reporting to the Associate Director of Marketing Planning & Management, the Assistant Director of Brand Strategy works closely with members of the senior leadership, external agencies, and the admissions, website, marketing, and communications teams.

Primary Responsibilities:

  • Develop and execute brand strategies that support the University's awareness, reputation, marketing, enrollment, and communications objectives.

  • Develop integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement

  • Collaborate with internal teams and external partners to create integrated brand marketing campaigns that elevate the University's brand awareness and reputation.

  • In close collaboration with the Market Research Team, commission market research to identify awareness-building opportunities, target audience insights, and competitive intelligence.

  • Monitor and analyze brand performance metrics (KPIs), identifying actionable insights and plans for optimization.

  • Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.

  • Working closely with the Associate Director of Marketing Planning & Management, develop brand workshops and training sessions to align internal stakeholders with the University's brand strategy.

  • Manage the development of brand guidelines, ensuring adherence to standards across the University.

  • Work with the Associate Director of Marketing Planning & Management and Rowan’s brand agency of record to develop compelling brand narratives and visual assets that resonate with target audiences.

  • Stay current with industry trends, best practices, and emerging technologies to inform branding efforts.

  • Conduct regular brand audits and assessments to identify areas for improvement.

  • Prepare and present reports to senior management on brand performance and campaign outcomes.

  • Tasks as assigned by Associate Director of Marketing Planning & Management 

 Qualifications:

Required:

  • Bachelor’s degree from an accredited college or university.

  • Minimum of five years of experience in brand management or marketing.

  • Experience managing outside vendors and agency partners.

  • Strong understanding of branding principles and digital marketing strategies.

  • Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).

  • Strong analytical skills and experience with data-driven marketing.

  • Ability to build and manage productive relationships with a diverse group of internal stakeholders and external vendors and partners.

  • Knowledge of project management tools and software (e.g., Asana, Trello, Wrike).

  • Strong verbal and written communications skills.  Finalists will be required to take a writing test.

  • Experience evaluating digital media, social media, SEO, and paid search to drive direct response marketing efforts.

  • Laser-sharp attention to detail and accuracy from both a task perspective and an aesthetic/creative perspective.

Preferred:

  • Experience with Digital Asset Management software

  • Experience with CRM and marketing automation software (e.g. HubSpot, Slate, Salesforce, Marketo)

  • Experience with web CMS platforms (e.g. Drupal, Wordpress, Cascade)

  • Experience working in the Higher Education industry

 

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Assistant Director of Brand Strategy, Marketing Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at: https://sites.rowan.edu/publicsafety/_docs/annual_security_report.pdf

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.