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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Marketing Automation Strategist (PSS2)

Apply now Job no: 500504
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Marketing Automation Strategist

The Marketing Automation Strategist is a key member of our high-performing marketing team because they are focused on optimizing and scaling marketing operations through automation. This role is a lead for the area and an escalation point for others who are responsible for implementing marketing automation solutions.  This role will manage priorities and workflow so that Rowan’s automated marketing efforts maximize efficiency, enhance engagement, and drive lead generation. The position leads developing and executing automation strategies that support marketing campaigns across multiple channels, including web, digital advertising, social media, email, and more.

The MAS works as a member of the marketing team to build automated workflows, optimize lead nurturing programs, and improve audience segmentation. This position requires a strategic thinker with technical expertise in marketing automation platforms, email marketing, and data-driven decision-making. The Marketing Automation Strategist reports directly to the Director, Integrated Marketing Technology & Analytics.

This role leverages technical experiences that include experiences with CRM and marketing automation platforms such as HubSpot, a knowledge of HTML/CSS, database management, lead scoring, audience segmentation, A/B testing tool, conversion rate optimization strategies, as well as analytics and reporting tools like Google Analytics and Looker Studio.

(AFT: Professional Services Specialist-2)

Primary Responsibilities

Marketing Automation Strategy

  • Develop and manage marketing automation workflows to optimize campaign performance and audience engagement.
  • Create automated campaigns, focusing on segmentation, personalization, and trigger-based messaging.
  • Collaborate with internal teams to align automation strategies with business goals.
  • Monitor automation performance, providing insights and actionable recommendations.
  • Maintain data integrity and ensure seamless integration between marketing automation platforms and CRM systems.
  • Stay up to date with trends and emerging technologies to improve campaign effectiveness.

Web Personalization & Conversion Optimization 

  • Create personalized web experiences by adjusting content and CTAs based on visitor data.
  • Design custom landing pages optimized for conversion with clear CTAs and user-centric design.
  • Implement and continuously improve CRO strategies for landing pages and web content.
  • Test and optimize landing page elements (e.g., headlines, forms, CTAs, images) to maximize conversion rates.

Lead Management & Engagement

  • Optimize lead scoring models to enhance customer journey mapping and conversion tracking.
  • Refine customer segmentation strategies based on analytics and audience insights.
  • Leverage behavioral triggers to optimize messaging and outreach for higher engagement.
  • Automate re-engagement campaigns to win back inactive leads and customers.

Collaboration & Best Practices

  • Coordinate with content and design teams to ensure personalized communications are seamlessly executed.
  • Document and enforce best practices for automation strategies and execution.
  • Audit and troubleshoot automation workflows to ensure continued efficiency and effectiveness.
  • Use advanced analytics to generate insights and optimize campaign performance. 

Qualifications

Required:

  • Bachelor’s degree from an accredited institution with an extensive experience in marketing automation and associated technical platforms
  • Minimum of more than five years of experience in marketing automation, digital marketing, or a related field.
  • Extensive technical, CRS, and marketing automation proficiencies inclusive of:
    • Power user in a CRS - HubSpot or other marketing automation platform (Marketo, Pardot)
    • Google Analytics Studio, Microsoft Power BI, Tableau, Google Looker Studio
    • JavaScript or SQL
    • conversion rate optimization tools (Visual Website Optimizer/VWO or HubSpot)
  • Extensive hands-on experience working with Content Management Systems (CMS) to support web and digital platform initiatives.
  • Experience with conversion rate optimization, segmentation strategies, and automation tools.
  • Strong analytical skills with the ability to interpret data and optimize marketing performance.
  • Knowledge of marketing principles, lead generation, and customer journey mapping.
  • Experience working with diverse teams and cross-functional collaboration.
  • Excellent project management, organizational, and communication skills.
  • Detail-oriented with a proactive approach to problem-solving.
  • Experience using data visualization and reporting tools to track campaign performance.

 Technical Marketing Automation Proficiencies:

  • Expert-level experience with marketing automation platforms, including: Marketo, HubSpot Marketing Hub, Pardot, etc.
  • Advanced capabilities in creating complex, multi-touch automated marketing workflows
  • Ability to design sophisticated lead nurturing campaigns using behavioral and demographic segmentation
  • Proven track record of implementing advanced marketing automation and web personalization strategies
  • Mastery of CRO Conversion Rate Optimization (CRO) tools and platforms: Optimizely, VWO (Visual Website Optimizer), Crazy Egg, Hotjar, etc.
  • Demonstrated experience in: A/B and multivariate testing methodologies, Conversion funnel analysis, User experience (UX) optimization, Landing page performance enhancement
  • Advanced Analytics and Tracking capabilities with: Google Analytics 4, Google Tag Manager, Adobe Analytics, Segment, etc.
  • Marketing Technology Stack proficiency integrating: CRM systems (Salesforce, Slate, HubSpot, etc.), Customer data platforms (Segment, BlueConic, etc.), and Web analytics tools
  • Reporting and Intelligence reporting using: Tableau, Power BI, Looker Studio, etc.
  • Technical Integration Skills may include: Advanced API integration capabilities, Automation workflow design across multiple platform ecosystems, and an understanding of data migration and synchronization techniques

Other valued technical competencies:

  • Scripting and automation skills (JavaScript, Python)
  • Understanding of machine learning-driven marketing optimization
  • Expertise in creating advanced marketing technology ecosystems
  • Ability to develop custom integrations between marketing platforms

 Preferred:

  • Master’s Degree from an accredited institution

This role is ideal for a results-driven marketing professional with a passion for automation and data-driven decision-making. If you thrive in a student-first environment and have experience optimizing marketing processes through automation, we encourage you to apply.

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Applications close: Eastern Daylight Time

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Current Opportunities

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Marketing Automation Strategist (PSS2) Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.