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Welcome to Rowan University’s Career Site

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Marketing Analytics Specialist (PSS3), Recruitment Marketing

Apply now Job no: 500956
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

The Marketing Analytics Specialist is a key member of Rowan University’s Division of Marketing & Communications. Reporting to the Senior Director of Digital Strategy & Performance Marketing, this role provides critical analytical support to advance the University’s marketing and enrollment goals. The Marketing Analytics Specialist develops dashboards, attribution models, and testing programs, while translating data into actionable insights that improve campaign performance, audience engagement, and overall digital strategy.

Primary Responsibilities

  • Build, maintain, and enhance performance dashboards using tools such as Looker Studio, Google Analytics, and other business intelligence platforms.

  • Design, implement, and analyze A/B and multivariate tests to optimize campaign performance and improve conversion rates (CRO).

  • Develop and apply attribution models (e.g., multi-touch attribution) to measure cross-channel marketing impact.

  • Support SEO strategy and reporting by analyzing keyword performance, website traffic, and search visibility.

  • Conduct marketing related research and provide data-driven insights to support the development, evaluation, and growth of new academic programs and initiatives.

  • Partner with all marketing functions to provide actionable insights and reporting for campaigns across digital, social, email, web platforms, and more.

  • Implement and manage campaign tracking solutions using Google Tag Manager and related tools.

  • Create and manage lead scoring and engagement scoring models to improve segmentation and targeting strategies.

  • Deliver clear, actionable reports that communicate findings to both technical and non-technical stakeholders.

  • Ensure data integration accuracy across platforms (CRM, marketing automation, analytics tools) and maintain strong data governance.

  • Collaborate with internal teams and external partners to expand competencies, enhance analytics capabilities, and build on the work already driving marketing performance.

  • Stay current with analytics best practices, attribution methodologies, and emerging marketing technologies.

Required Qualifications

  • Bachelor’s degree from an accredited institution (recent graduates welcome).

  • 1–3 years of professional experience in marketing analytics or a related data-driven role.

  • Proficiency in Excel, SQL, or similar tools for data analysis.

  • Hands-on experience with Google Analytics, Google Ads, or comparable digital analytics platforms.

  • Strong analytical mindset with the ability to connect data patterns to business recommendations.

  • Excellent communication skills with the ability to present findings to non-technical stakeholders.

  • Strong attention to detail, organizational skills, and project management ability.

Preferred Qualifications

  • Experience with data science, statistics, or predictive modeling.

  • Knowledge of HTML, CSS, or basic web development.

  • Familiarity with CRM systems, marketing automation platforms, or business intelligence tools.

  • Experience in SEO reporting, UX/UI analysis, and use of SEO tools (e.g., BrightEdge, SEMrush).

  • Knowledge of conversion rate optimization (CRO) principles and testing methodologies.

  • Exposure to lead scoring, engagement scoring, or predictive analytics for marketing.

  • Understanding of data privacy regulations and compliance practices (e.g., FERPA, GDPR).

  • Experience with project management software (e.g., Wrike, ClickUp, Trello, Asana).

Position Benefits

This role offers the opportunity to apply advanced analytics in a collaborative and mission-driven environment. The Marketing Analytics Specialist will gain exposure to the full marketing funnel, develop expertise in high-demand analytics tools, and contribute directly to Rowan University’s mission of expanding access to higher education.

Salary & Benefits:

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is AFT: Range 21 ($63,833.24 to $73,416.00), with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors.

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).” 

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

Note:

  • Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position. 
  • Only completed, online applications submitted on or before the deadline will be considered.

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Current Opportunities

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Marketing Analytics Specialist (PSS3), Recruitment Marketing Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.