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Welcome to Rowan University’s Career Site

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Director of Market Insights (Internal Applicants Only)

Apply now Job no: 500986
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

The Director of Market Insights will oversee the collection, analysis, and interpretation of market intelligence to support institutional priorities across recruitment marketing, academic program development, portfolio strategy, and brand positioning. This position will be instrumental in transforming complex data into actionable insights that enhance Rowan’s competitive positioning in the higher education landscape. 

 Key Responsibilities: 

  • Recruitment marketing  

  • Oversee audience segmentation for recruitment marketing  

  • Identify and define target audience segments to support enrollment marketing campaigns 

  • Provide data-driven recommendations to optimize messaging, channel strategy, and creative direction 

  • Develop and manage internal and external survey projects to understand prospective student motivations, brand perception, and market trends 

  • Partner with Institutional Research and Enrollment Management to triangulate insights 

  • Labor Market Information 

  • Analyze national and regional labor market data to inform academic program development and refinement 

  • Collaborate with academic and enrollment leaders to align programs with workforce needs and emerging industry trends 

  • Leverage LMI to inform content strategy and creation 

  • Identify career outcomes of alumni to inform content strategy and creation 

  • Program Portfolio Optimization 

  • Guide portfolio management decisions by identifying high-demand fields, growth opportunities, competitive benchmarks, and low performing programs  

  • Oversee market feasibility reporting to support new program proposals 

  • Assess program quality in comparison to market offerings  

  • Vendor management 

  • Oversee relationship with key research partners, including Hanover, EAB, and ENCOURA/Eduventures 

  • Serve as the primary liaison for external research vendors (e.g., Hanover, EAB, Lightcast, Encoura/Eduventures), managing project scopes, deliverables, and institutional priorities. 

  • Monitor brand presence  

  • Track Rowan’s brand presence and share of voice in key markets 

  • Benchmark against peer institutions and monitor shifts in the competitive landscape 

  • Industry Trends 

  • Stay current on industry trends in higher education, workforce development, and digital marketing 

  • Deliver clear, concise reports and presentations to university leadership and cross-functional teams  

Required Qualifications: 

  • Bachelor’s degree in marketing, business analytics, economics, communications, higher education, or related field. 

  • Minimum of 8 years of experience in higher education marketing 

  • Minimum of 8 years in market research, analytics, or strategic marketing, preferably in higher education. 

  • Demonstrated expertise in analyzing and interpreting labor market data (e.g., Lightcast, BLS). 

Preferred Qualifications: 

  • Master’s degree in business, or related field. 

  • Familiarity with higher education vendors and research partners (Hanover, EAB, Encoura/Eduventures). 

  • Ability to work cross departmentally, to share insights with other teams  

  • Supervisor experience 

Salary & Benefits:

  • In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $99,000 to $115,500. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations.

  • For eligible employees, benefits include comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents). 

  • For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

Application Process: Interested candidates should submit a resume, cover letter, and contact information for three professional references.

Notes:

  • Rowan University is an Equal Opportunity Employer and values diverse people and abilities. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.

  • Only completed, online applications submitted will be considered.

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Current Opportunities

Position Location Closes
Director of Market Insights (Internal Applicants Only) Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.