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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to nearly 25,000 students. The fastest-growing public research institution in the Northeast and among the country’s top 10 fastest-growing, Rowan offers a thriving multidisciplinary environment with a strong emphasis on practical research in health care, engineering, science and business, while ensuring excellence in undergraduate education. Nationally recognized for innovation, high-quality, affordable education and public-private partnerships, Rowan is one of two universities in the U.S. to offer M.D., D.O. and D.V.M. degree programs.

For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Social Media Community Engagement Specialist (PSS3), Division of Marketing & Communication

Apply now Job no: 501708
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Rowan University seeks a Social Media Community Engagement Specialist to join our Social Media Team within the Division of Marketing & Communication. This full-time position will meet the growing needs for community management and social media content creation to support the University’s brand.

Description:

The selected candidate will work within a collaborative environment, reporting directly to and receiving day-to-day guidance from the Associate Director of Social Media. The candidate will also work alongside a team of digital content creators and Marketing & Communication staff, reporting to Rowan University’s Associate Vice Chancellor. 

This position requires a creative social media professional with ability to identify reputational risk posed by social media exposure and expertise in mitigation, with all efforts focused on protecting Rowan University and best positioning the organization’s brand promise.  The candidate will also demonstrate  expertise in content development, as well as the ability to leverage technology and data to engage constituents through strategic, forward-thinking approaches. In addition, this role requires superior written and verbal communication skills, as the Social Media Community Management Specialist will collaborate with members of the Division of Marketing & Communication and other key communicators across the University. 

Responsibilities include but are not limited to:

Monitoring, engaging and interacting with the University’s social media communities on a daily basis and serving as an extension of the campus experience as it relates to customer service.

Creating content for a 365-day social media content calendar for message propagation across all Rowan University social media platforms, as well as developing new messages in real-time based on current events, while adhering to the University’s voice and standards of image/message consistency.

Recruiting and supervising a team of social media student workers by training them in using our community management software and adhering to the University’s voice.

Assisting in communication support by collaborating with campus partners consistently regarding breaking news, crisis communication and other announcements while identifying and escalating potential reputational risks to Marketing & Communication leadership.

Researching and implementing the latest industry social media best practices, and defining new and creative approaches to communicating via social media outlets.

Supporting the Associate Director of Social Media in the reinforcement of a social media policy and social media graphic standards.

Support content creation at major University events and brand activations on an as needed basis.

SOCIAL MEDIA COMMUNITY ENGAGEMENT SPECIALIST QUALIFICATIONS: 

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field.

  • Two years professional experience

  • Proven experience creating and strategizing content for social media (portfolio or examples required).

  • Collaborative mindset, with the ability to work closely with students and cross-departmental teams.

  • Experience with Sprout Social.

  • Public affairs/public relations experience, with crisis communication experience a plus.

  • Strong understanding of social media platforms and their algorithms, particularly TikTok, Instagram, and YouTube.

  • Ability to work independently and as part of a team in a fast-paced environment.

  • Strong attention to detail, creativity, and organizational skills.

  • Skillful in creative problem solving and resolving conflict

  • Flexibility to work evenings or weekends for event coverage, as needed.

Preferred Qualifications:

  • Experience working in higher education or with Gen Z audiences.

  • Exceptional storytelling, photography, videography, and editing skills.

  • Proficiency in mobile content creation and editing tools such as CapCut, InShot, and similar apps.

  • Familiarity with cameras and production equipment is a plus.

Salary & Benefits:

  • In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is AFT: Range 21 ($63,833 to $73,416), with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors. 

For internal applicants, salary is determined per the Pay Adjustment formula (NJAC 4A:3-4.9 & 4.10).

  • For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents). 

 For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/

Notes:

  • Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.
  • Only completed online applications submitted will be considered. Review of applications will continue until the position is filled.

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Social Media Community Engagement Specialist (PSS3), Division of Marketing & Communication Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.