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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Social Media Specialist (PSS3), Marketing

Apply now Job no: 500292
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Position Title: Social Media Specialist
Location: Rowan University, Division of Marketing and Communications
Reports To: Associate Director of Social Media

Position Overview:
The Social Media Specialist is responsible for managing and enhancing Rowan University's influencer marketing program to drive brand awareness, engagement, and community growth. This role oversees the influencer program, collaborates with an influencer marketing agency to strengthen its reach and impact, and mentors student influencers to create authentic, meaningful content. Additionally, the Social Media Specialist works closely with the Social Media Content Strategist to align influencer-driven content with Rowan’s overall social media efforts. The ideal candidate thrives on creativity, building relationships, and staying ahead of emerging social media trends.

Key Responsibilities:

Influencer Program Management:

  • Oversee Rowan University’s influencer program, managing relationships with student influencers, alumni, and external partners.

  • Collaborate with an influencer marketing agency to strategize and optimize influencer campaigns, including influencer selection, outreach, and performance measurement.

  • Identify and recruit influencers who align with Rowan University’s goals, values, and audience needs.

  • Serve as the primary liaison between Rowan University and the influencer marketing agency to ensure alignment on program objectives and execution.

  • Stay informed about social media trends, platform updates, and influencer marketing innovations to keep Rowan’s program at the forefront of the industry.

Training and Development:

  • Train and mentor student influencers, equipping them with tools and guidance to create engaging, impactful content.

  • Educate influencers on best practices in social media, storytelling, and Rowan’s brand standards.

  • Provide ongoing feedback and support to influencers to help refine their content creation skills.

Campaign and Content Integration:

  • Partner with the Social Media Content Strategist and influencer marketing agency to incorporate influencer-generated content into Rowan’s broader social media calendar.

  • Assist influencers in planning and producing content that aligns with Rowan’s campaigns and resonates with target audiences.

  • Coordinate with internal teams to integrate influencer efforts with university-wide marketing initiatives.

  • Support influencer-driven campaigns with clear messaging, creative briefs, and relevant resources.

  • Track and analyze the performance of influencer campaigns, gathering insights to inform future strategies.

Required Qualifications:

  • Bachelor’s degree in marketing, communications, public relations, or a related field.

  • 2-4 years of experience in influencer marketing, social media management, or digital marketing.

  • Proven experience collaborating with influencer marketing agencies or external partners.

  • Strong understanding of social media platforms, content creation, and influencer strategies.

  • Experience mentoring or managing individuals, particularly in creative roles.

  • Excellent relationship-building, communication, and project management skills.

  • Creative mindset with a passion for storytelling and building authentic connections.

  • Familiarity with social media analytics tools and a data-driven approach to decision-making.

Preferred Qualifications:

  • Experience creating content in Higher Education.

To apply, please submit your resume, cover letter, and a link to your portfolio or examples of your work.

Advertised: Eastern Standard Time
Applications close: Eastern Standard Time

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Social Media Specialist (PSS3), Marketing Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.