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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Director of Marketing, Rowan Online, Rowan University

Apply now Job no: 500145
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial, Professional

Director of Marketing, Rowan Online

 

POSITION SUMMARY

The Director of Marketing, Rowan Online is responsible for developing and implementing comprehensive marketing strategies to promote the university’s online degree programs. The individual in this position will work closely with marketing and online enrollment management leadership overseeing digital marketing campaigns, managing brand awareness, and driving student enrollment growth. The Director will collaborate with internal teams and external partners to create data-driven marketing plans that align with the university’s overall strategic objectives, ensuring the success of its online education offerings.

 

The position of Director of Marketing, Rowan Online will report to the CEO of Rowan Online

 

Strategic Marketing Planning & Campaign Management:

  • Oversee multi-channel marketing strategies to increase awareness, leads, and enrollments for online programs.

  • Analyze market research to identify trends, competitive positioning, and target audiences for online education.

  • Leverage analytics tools, dashboards and marketing automation platforms to track performance and make data-informed decisions.

  • Ensure consistent messaging and brand identity across all marketing channels.

  • Develop content strategies that highlight the benefits of online education, student success stories, and program features.

 

Lead Generation & Enrollment Growth:

  • Drive strategies to grow qualified leads for online programs through both organic and paid channels.

  • Partner with the enrollment and admissions teams to ensure seamless handoff and nurturing of leads through the enrollment funnel.

  • Analyze enrollment data and marketing effectiveness to adjust tactics and improve conversion rates.

 

Project & Vendor Management:

  • Work with leadership and project team members to identify, analyze, monitor and resolve issues and risks associated with the project timelines to ensure ability to achieve project goals.

  • Adjust and communicate changes to timeline and schedule when scope, deliverables, expectations, deadlines, resources, or other variables change.

  • Manage relationships with external agencies, vendors, and partners (e.g., creative agencies, media buyers) to deliver marketing initiatives on time and within budget. 

 

Budget Management & Reporting:

  • Develop and manage the marketing budget for online programs, ensuring effective allocation of resources.

  • Regularly report on campaign performance, enrollment growth, and ROI to leadership, identifying areas of opportunity and improvement.

  • Monitor industry trends, new marketing technologies, and platforms to ensure the university remains competitive in the online education market.

 

QUALIFICATIONS, SKILLS, AND ABILITIES

 

  • Exceptional listening and comprehension skills

  • Excellent written and oral communication skills

  • Is a self-starter who proactively finds a way around obstacles and asks for help when it's needed

  • Anticipates problems ahead of time and takes a proactive approach towards solving them or reporting them to a supervisor.

  • Laser-sharp attention to detail and accuracy from both a task perspective and an aesthetic/creative perspective.

  • Enjoys multi-tasking and managing multiple projects

  • Strong team orientation and the ability to build cohesiveness to achieve results.

  • Strong interpersonal skills and experience working across organizational boundaries to achieve objectives.

 

EDUCATION, KNOWLEDGE, AND EXPERIENCE 

  • Bachelor’s degree in marketing, communications, business, or a related field (Master’s preferred).

  • 4+ years of experience in marketing, with a focus on digital marketing and lead generation (preferably in higher education or online programs).

  • Proven track record of driving enrollment growth through digital channels.

  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.).

  • Excellent communication, project management, and analytical skills.

  • Ability to work in a fast-paced environment with multiple stakeholders.

  • Experience in higher education marketing, specifically online or distance learning programs.

  • Familiarity with CRM systems and marketing automation platforms.

  • Knowledge of SEO, content marketing, and digital advertising best practices.

  • Data-driven mindset with the ability to pivot strategies based on market conditions and performance data.

 

 

 

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Applications close: Eastern Standard Time

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Director of Marketing, Rowan Online, Rowan University Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at: https://sites.rowan.edu/publicsafety/_docs/annual_security_report.pdf

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.